If you’re a real estate agent looking to grow your business on Instagram in 2025, you don’t need to reinvent the wheel. You just need a smart, consistent strategy. Here’s a simple, effective plan to show up online, connect with your audience, and turn followers into clients.
Step One: Feature a Listing Weekly
Make it a weekly habit to preview at least one listing. Reach out to local agents and ask to feature their properties, giving proper credit in your captions. This keeps your content fresh and positions you as active in the market.
Step Two: Collect Local Clips
Capture the vibe of your city with short video clips of neighborhoods, coffee shops, parks, and hidden gems. Film these regularly while you’re out or set aside dedicated time to shoot around town. Local footage helps build connection and trust with your audience.
Step Three: Focus on Scroll-Stopping Videos
Record short (3 to 6 second) clips that highlight small details like a sun-drenched window, a cozy corner, or a striking front door. Keep your camera steady, avoid big movements, and wipe your lens before recording. These types of clips stop the scroll and invite curiosity.
Step Four: Post Content That Speaks to Locals and Relocators
Every post should provide value to people living in your area or thinking about moving there. Showcase listings, local lifestyle content, and tips about relocating. Make your feed a go-to resource they want to follow.
Step Five: Avoid Irrelevant Content
Stay laser-focused on what your audience actually wants. Skip general educational posts that don’t serve your niche. Relevance boosts engagement more than random trends ever will.
Step Six: Become Your City’s Number One Person
Follow and support local businesses, creators, and community accounts. Show love in the comments, tag them in stories, and build relationships. Showing up consistently for your city helps your city show up for you.
Step Seven: Use Stories to Build Relationships
Get on Stories daily. Share behind-the-scenes moments like grabbing coffee, touring a home, or working from your car. Use question boxes, polls, and DMs to create conversations, not just content. This builds trust and loyalty fast.
Step Eight: Use Storytelling Over Generic Tips
Instead of sharing generic real estate advice, share real client wins, market updates through the lens of a story, and educational tidbits wrapped in personal experience. This builds trust and keeps people coming back.